Meitu MakeupPlus
Ben Elliot
October 10–27, 2018
Exo Exo, Paris
opening October 10, 6-9pm

Ben Elliot's new solo show is the result of a brand collaboration with MakeupPlus, a smartphone application developed by Chinese technology company Meitu Inc. Installed on over 100 million devices worldwide, the app is self-described as an "advanced facial recognition and augmented reality technology to enable users to virtually try on top and trending makeup looks (as well as create their own), and then learn how to bring those looks into the real world using in-app makeup tips and video tutorials". As a continuation of Ben Elliot’s research on brand collaborations as a starting point of his artistic process, the works in the show will operate as smart advertising, creating quality space for brand content.